Fit.ly
Concept / iOS Application
Find your right fit at your fingertips
Fit.ly is a mobile app that helps curate body measurements and apparel you wear in different brands. It enables users to find their right size fit when shopping online or in-store. Never have to struggle with remembering those details again.
The brief
There were lots of moments when I went online shopping I struggled with finding the right size. The main problem is that every store has slight differences: I may be a Small in one store, but a Medium in another. I could hardly keep track. Online shopping has become an arduous and time-consuming process, and it doesn't stop there. When I shopped in stores, I encountered the same problem as I was choosing the right size to try on. I could neither remember the pants' length nor the width.
I found this also to be a problem when it comes to getting gifts for friends or family. I could subtly ask them in passing as we were chatting, but unfortunately, I could never remember those details when the next gift-giving season rolled around. From there, Fit.ly was discovered. Imagine if there was a place where I could record body measurements and sizes on what we wear in different brands; access it at any time. It would save us all this hassle.
Role
Product Design, UI/UX, Conceptualization
Top-level Goal
When shopping online or in-store for clothing/accessories, I want to lessen shoppers' hesitation in getting the right size fit on what they want so that they can save more time on their purchases.
Gauging market needs and growth opportunities
(Re)Framing the question
How might we make it easier for users to recall their body measurements and the purchased clothing sizes so they can discover the perfect fit and spend less time shopping online or in-store next time?
Reorganizing after evaluating constraints and the primary goal
I started with a brainstorming session to generate solutions from an initial question
Solicited feedback from peers with the preliminary paper prototype
Set up tasks to understand the users during paper prototype testing session
After gathering some findings from potential user interviews, I reiterated the initial personas
Add measurement flow (lo-fi)
Add item to collection flow (lo-fi)
The user flow diagram, determining where the users would be coming from and going to
Track body measurements with measurement diagram
Quickly overview body measurements of your family's and yours
Automatically save items to your collection after purchasing online
Next Steps
This is an ongoing project from seeding the ideas and synthesizing research findings, to what I have prototyped @Framer and built. I will be sharing more insights here if you are interested.
